Bharadwaj K R, Managing Director, and Harini T, Proprietrix
Blue Eye Communications, founded by Bharadwaj K R and Harini T, emerged from the vision to bridge the gap in advertising services. Starting as an event management company in 2012, it swiftly transformed into a comprehensive media agency offering advertising, print production, event management, digital marketing, and outdoor communication solutions.
Impact:
As a B2B service provider, Blue Eye Communications facilitates swift FMCG sales and empowers consumers to achieve their aspirations through effective communication strategies.
Services:
Blue Eye Communications provides 360-degree mass communication solutions, encompassing print media, radio, digital, and outdoor advertising. It serves as a one-stop-shop for fulfilling diverse advertising and marketing needs.
Unique Selling Proposition (USP):
The company excels in delivering high-quality creative and advertising services akin to big agencies but at affordable rates. Its hallmark is personalized customer service coupled with a steadfast commitment to project deadlines.
Future Prospects:
Blue Eye Communications aspires to expand its service portfolio with a focus on value-added offerings. Seeking to establish enduring partnerships with clients, it aims to solidify its position as a leading player in the advertising sector through unwavering commitment to its values.
Motivation:
Driven by a long-standing aspiration to be an entrepreneur and employer, Bharadwaj K R embarked on this journey leveraging his extensive experience in the advertising industry and nurturing strong client relationships.
Inspiration:
Bharadwaj draws inspiration from his father’s unwavering support, long-standing client relationships that evolved into friendships, and invaluable guidance from previous bosses. These influences, combined with personal values, formed the bedrock of Blue Eye Communications.
Challenges and Learning:
Navigating financial constraints, client acquisition, and operational challenges were inherent in Blue Eye’s entrepreneurial journey. However, teamwork, commitment, and financial discipline were instrumental in overcoming these hurdles and achieving sustainable growth.
Essentials for Entrepreneurship:
Courage, family support, initial investment, patience, and a dedicated team are identified as essential prerequisites for embarking on the entrepreneurial path.
Market Identification:
Initially relying on goodwill and word-of-mouth referrals, Blue Eye Communications later expanded its reach through cold calls, networking, and leveraging digital platforms to stay abreast of market trends.
Entrepreneurial Traits:
Bharadwaj’s commitment to customer satisfaction, personalized service, and employee-friendly approach are intrinsic to Blue Eye’s success, reflecting his personality traits and professional ethos.
Continuous Learning:
Entrepreneurship has been a catalyst for continuous personal and professional growth, underscoring the importance of adaptability and skill enhancement.
Advice to Aspiring Entrepreneurs:
Bharadwaj emphasizes the significance of hard work, unwavering focus, resilience in the face of challenges, nurturing one’s brand with care, and the patience required for entrepreneurial success.
Recognition:
Blue Eye Communications was recognized as one of the top-10 Most Promising INTEGRATED MARKETING COMMUNICATION PROVIDERS in 2021 by Silicon India, underscoring its industry impact and commitment to excellence.
