Success
In a world dominated by multinational beverage brands, two young entrepreneurs, Mr. Nizamudin and Mr. Zabber, are rewriting the rules of the industry with their innovative brand, Freshco Goli Soda. Based in Bangalore, their company, Teago Freshco Pvt Ltd, has turned a nostalgic favorite into a modern success story, offering a unique blend of tradition and innovation.
The story began in 2016 when the founders launched Lassi & Café, a venture inspired by their family’s rich history in the food industry. Growing up, Mr. Nizamudin worked part-time in his father’s restaurant, where he developed a deep appreciation for traditional recipes. However, the onset of the COVID-19 pandemic shifted the industry’s dynamics, prompting the founders to reimagine their business model. They saw an opportunity to revive Goli Soda, a beloved Indian drink, by giving it a modern twist.
Freshco Goli Soda has since grown into India’s first branded Goli Soda, operating 120 factories across 18 states. The brand combines authentic flavors with contemporary packaging, appealing to a wide audience. Its franchise model has created business opportunities for many, empowering unemployed individuals while delivering a taste of nostalgia.
The journey wasn’t without its challenges, from researching cost-effective machinery to establishing a nationwide franchise network. Yet, the founders’ relentless dedication and innovative approach have made Freshco a household name. Recognized as “India’s Fastest Growing Beverage Brand,” Freshco is now poised for international expansion, proving that tradition and modernity can coexist successfully.
3. Carbonated Heritage: The Reinvention of Goli Soda by Freshco
Freshco Goli Soda is more than just a beverage; it’s a bridge between generations. The brainchild of entrepreneurs Mr. Nizamudin and Mr. Zabber, this Bangalore-based brand has redefined a beloved Indian classic. Their company, Teago Freshco Pvt Ltd, has grown from a small venture to a national sensation, bringing back the charm of traditional Goli Soda in a contemporary avatar.
For the founders, the journey began with inspiration from their roots. Growing up in a family committed to the food industry, Mr. Nizamudin was deeply influenced by his father, who ran a successful restaurant. After earning an MBA and working with international brands, he decided to bring back the iconic Goli Soda, transforming it into a branded product that resonates with today’s consumers.
Since its launch, Freshco Goli Soda has revolutionized the unorganized soda market. By offering a high-quality, authentic product through a franchise model, the brand has created employment opportunities across 18 states. Its rapid growth reflects the founders’ vision of blending tradition with innovation.
Freshco’s future is bright, with plans to take this Indian beverage to global markets. Its success is a testament to the founders’ belief in hard work, their ability to adapt to market trends, and their dedication to preserving cultural heritage. With awards like “India’s Fastest Growing Beverage Brand,” Freshco continues to inspire entrepreneurs nationwide.
