Success Editor Team
At 53, when many would consider slowing down, Shalini defied conventional expectations by embarking on a new and ambitious entrepreneurial venture. After a career spanning thirty-five years across India and England, the architect-turned-entrepreneur made her return to Ahmedabad and founded Moralfibre, a web-based social enterprise dedicated to promoting sustainability, heritage conservation, and the revival of Khadi. Shalini’s journey is a testament to the power of passion, perseverance, and a deep commitment to both environmental and social responsibility.
From Architecture to Entrepreneurship
Shalini’s professional journey began as a chartered architect, having been educated in Mumbai and earning membership with the Royal Institute of British Architects in London. She worked on numerous projects throughout her career, focusing on green, energy-efficient, and sustainable building designs. Her work as an architect was deeply rooted in the belief that a balance between modern development and the preservation of our environment was crucial for the future of urban living. She was particularly passionate about conservation and heritage, working on initiatives that protected and restored significant buildings and historical landmarks.
While building her career, Shalini also committed herself to community and charity-based work. Her professional ethos involved dedicating equal time to paid projects and giving back through community programs. Whether working with local village groups, artisans, or international communities, Shalini’s heart always remained in projects that made a tangible difference, enhancing people’s lives and promoting sustainability.
The Birth of Moralfibre
In her early 50s, Shalini transitioned from her career in architecture to launch Moralfibre, a web-based social enterprise that focuses on sustainable fashion. Her vision was to create a business model that not only minimized the carbon footprint but also embraced the principles of environmental and social sustainability. Moralfibre was founded with the goal of reviving traditional Indian textiles, particularly Khadi, and introducing them to a global audience, through modern, eco-friendly approaches.
What sets Moralfibre apart is its innovative use of technology. By leveraging a web-based platform, Shalini’s company minimizes the environmental impact traditionally associated with retail operations. The enterprise operates mainly within the B2B wholesale marketplace, establishing connections with buyers and suppliers through networks, making it easier to distribute products globally. Through this model, Moralfibre can maintain a low carbon footprint while ensuring the social and environmental sustainability of its products.
Reviving Khadi: From Tradition to Hollywood
One of Shalini’s most significant achievements through Moralfibre has been her successful effort to bring back Khadi, the iconic fabric deeply intertwined with India’s history and culture. Shalini has worked relentlessly to reintroduce Khadi as a contemporary fabric that appeals to modern sensibilities without compromising its rich heritage. Through Moralfibre, she was able to supply Khadi fabric for the costumes of the 2015 Hugh Jackman-starrer movie Pan, a modern retelling of the Peter Pan story.
This breakthrough moment marked a significant milestone for the company, showcasing the versatility of Khadi and its potential in global markets. Shalini’s work not only made a traditional fabric popular in Hollywood but also highlighted how businesses could drive sustainable and socially responsible fashion that respects the environment and heritage.
A Testament to Entrepreneurial Spirit
Shalini’s journey is a powerful example of how age and career transitions should never be seen as barriers. At 53, she made a bold decision to step into entrepreneurship, combining her background in architecture with her passion for sustainability. Moralfibre, under her leadership, has become a platform that offers eco-conscious products, promotes sustainable fashion, and brings communities together, proving that it’s never too late to make a difference.
Her story also challenges stereotypes about the boundaries of age, gender, and career choices. Shalini’s success with Moralfibre is a reminder that passion, a sense of purpose, and a commitment to making a positive impact can inspire change, no matter where one starts.
Conclusion
Shalini’s transformation from architect to entrepreneur has not only resulted in the establishment of a thriving sustainable business but has also contributed to the global movement towards conscious fashion. Moralfibre stands as a beacon of innovation and sustainability, proving that heritage and modernity can coexist harmoniously. As she continues to grow her social enterprise, Shalini’s story serves as an inspiration for aspiring entrepreneurs everywhere—showing that it’s never too late to follow your passions, drive change, and create something meaningful for future generations.
