Bhumika Chauhan
In today’s hyper-competitive world, businesses often race for short-term gains—sometimes at the cost of long-term stability. But there’s a new kind of player in the arena, one that refuses to compromise purpose for profit. Fourtrek Global Pvt. Ltd., headquartered in Ahmedabad, is not just scaling companies—it’s shaping a new blueprint for sustainable, people-first growth.
At the helm is a leadership quartet with unmatched experience: Deepak Choudhary (MD & Founder), Pervinder Singh (Chairman & Co-Founder), Damandeep Singh (CEO & Co-Founder), and Amit Poddar (COO & Co-Founder). Together, they bring more than 100 years of combined leadership expertise across industries. In 2024, they turned shared vision into reality, investing ₹3 crore to launch a group that today commands an impressive ₹135 crore turnover.
One Vision, Four Pillars
What makes Fourtrek Global remarkable is its integrated approach—four powerful verticals that address the entire business lifecycle:
- Commercial – Taking products and services from concept to market with precision-driven branding, distribution, and sales strategies.
- Operations – Streamlining supply chains, logistics, and processes to make businesses leaner, faster, and more efficient.
- Services – Offering bespoke consulting and strategic planning to tackle challenges unique to each client.
- Strategic Investments & Capital Growth – Providing not just funding, but mentorship and operational guidance to help ventures scale with confidence.
Instead of offering isolated services, Fourtrek Global functions as a complete growth ecosystem—a partner that works alongside businesses at every stage. “We wanted to bridge the gaps,” says Deepak Choudhary. “Too often, companies juggle multiple partners for different needs. We bring it all together under one roof.”
Impact Beyond Balance Sheets
Fourtrek Global is as committed to societal progress as it is to market success. By creating employment, fostering entrepreneurship, and supporting ESG-aligned initiatives, the company ensures that every business win also contributes to community development.
“Our philosophy is simple—people first,” shares Damandeep Singh. “Whether it’s our clients, our employees, or the communities we serve, value creation starts with putting people at the heart of every decision.”
Turning Challenges into Catalysts
The journey hasn’t been without obstacles—balancing diverse verticals, building trust in competitive markets, and aligning short-term results with long-term goals. But the leadership’s resilience, adaptability, and collaborative mindset have transformed these challenges into opportunities for innovation.
The secret? Listening, adapting, and acting with integrity. Feedback isn’t seen as criticism but as a blueprint for improvement.
The Road Ahead
Fourtrek Global’s future is ambitious and clear-cut:
- Expand into Tier-1 and Tier-2 cities while exploring partnerships in high-growth global markets.
- Invest in promising startups, particularly in healthcare, consumer goods, and technology.
- Launch advanced digital transformation services with AI, automation, and data-led strategy.
- Embed sustainability deeper into operations, aligning growth with ESG principles.
The goal is not just to grow as a company, but to become a platform for transformation—a space where ideas turn into impact.
Recognized for Excellence
The industry has already taken notice. Fourtrek Global has earned accolades such as the Business Excellence Award in Super Speciality & Critical Care Medicines Distribution (2023) and the Outstanding Business Leadership in Multi-Vertical Expansion & Investment Strategy Award (2025).
Words for Aspiring Entrepreneurs
The founders’ advice to the next generation of entrepreneurs is as pragmatic as it is inspiring:
“Believe in your vision, but stay adaptable. Surround yourself with a team that shares your values. Build trust before you build scale. And remember—success is a journey, not a destination.”
From boardrooms to shop floors, from market launches to international ventures, Fourtrek Global Pvt. Ltd. is proving that growth and ethics can coexist—and when they do, the results are not just profitable, but transformative.
Website: www.fourtrekglobal.com
Address: 104 Vraj Valencia, Behind Mahindra Showroom, Near Sola Bridge, Science City, Ahmedabad – 380060
