Bhumika Chauhan
In the quiet lanes of Kashi nearly a century ago, a man of healing became the Raj Vaidya for royalty. His vision, steeped in Ayurveda, would plant the seed of an institution—Arogyawardhak Aushadhalay, established in 1930. Today, that seed has grown into a living tradition, carried forward by his great-grandson, Vaidya Sanatan Mishra, a 32-year-old Ayurvedic practitioner determined to prove that authenticity never goes out of style.
Sanatan’s journey into Ayurveda was not driven by commercial ambition. It was a calling. “I saw Ayurveda not as an opportunity but as a responsibility,” he says. This sense of duty became his compass, guiding him from belief to practice. Where others saw business models, he saw a lineage that needed to be preserved and strengthened.
Unlike many wellness enterprises that emphasize speed and mass appeal, Sanatan focuses on depth and authenticity. His strict 8-patient-per-day policy is a testament to that. Each consultation is extensive, weaving together ancient diagnostic methods and modern concerns. For him, detailed consultation is not just a service—it’s his USP. Medicines are handmade, crafted in-house with authenticity that resists compromise.
But practicing Ayurveda in today’s world is no easy feat. “Most of my time goes into making people believe that Ayurveda is not just about massages or cosmetics,” he explains. Authentic practitioners like him face the dual challenge of skepticism and competition from glossier, commercial players. Add to that the labor-intensive process of sourcing and preparing real medicines, and the path looks steeper than most would attempt. Yet Sanatan thrives in this very challenge.
The turning point came during COVID-19. As fear swept the globe, people began to re-examine their health. Ayurveda, once dismissed by many as outdated, re-emerged as a beacon of holistic healing. Sanatan seized this moment not as an opportunity to profit, but as a duty to serve. Taking his consultations online, he began bridging the gap between ancient wisdom and global accessibility. “COVID made us realize it was our time to go global,” he reflects.
What sets Sanatan apart is his discipline. He believes that the gap between idea and execution should be just three seconds. This readiness drives his day-to-day life. Whether it is consulting patients, cleaning his own office, or preparing medicines, he embraces every task with the same spirit. His philosophy is simple: never hesitate, stay disciplined, and remain ever ready.
His outlook on growth is equally unconventional. While the world chases scale and profit, he believes in pacing himself according to values, not market demands. “We want to scale at our own pace and within our own cost,” he insists. It is a philosophy that protects both authenticity and sustainability.
The journey has been rewarding. From winning the Karamveer Blue Medal and the Jeevan Amrit Youth Icon Award to presenting Ayurveda on platforms like Doordarshan and Akashvani, his work has been recognized nationally. But Sanatan views accolades as byproducts of authenticity, not goals in themselves.
To budding entrepreneurs, his advice echoes his own life. “Start with trust and belief. Don’t think the grass is greener elsewhere. If you are passionate, people will support you.” He also emphasizes the importance of teamwork, reminding that no one grows alone. His vision includes empowering his team and nurturing more entrepreneurs in the long run.
At 32, with one foot in tradition and the other in innovation, Sanatan Mishra represents the Ayurveda the modern world desperately needs—authentic, patient, and profound. His journey is a reminder that true healing is not just about treating ailments but about nurturing trust, preserving heritage, and building legacies.
Website : https://www.vdsanatanmishra.in/
