Bhumika Chauhan
At just 29, Shubham Pille stands as a testament to the power of vision, determination, and adaptability. Launching Stay Ukiyo at the age of 26 with an initial capital of ₹50 lakh, he transformed a concept into a hospitality brand with a GMV of ₹18 crores within three years. His story is not just about building a company—it’s about crafting experiences and leaving a lasting legacy.
Shubham’s journey began with a simple observation: travelers were seeking more than hotels; they wanted homes that offered comfort, safety, and personalization. During the COVID-19 pandemic, when the travel world was in flux, he recognized a market gap. People were hesitant to book unfamiliar spaces online due to inconsistent quality and a lack of trust. Shubham’s solution was Stay Ukiyo, a platform where every property is meticulously vetted and every stay is verified.
The business model is built around curated experiences. Homes are classified into Classic, Luxe, and Elite categories, ensuring transparency while offering a variety of styles. Every property undergoes rigorous checks: from cleanliness and amenities to design and energy. Guests can expect tailored experiences, including add-on services like chauffeurs, private chefs, and live entertainment. Partnerships with brands like Saffron Stay, Stay Elivaas, and Stay Vista have helped diversify the portfolio, while also ensuring consistent quality.
Shubham’s personal philosophy drives the company’s ethos. He believes that small details make the biggest difference. Ensuring the pool is clean, the chef remembers preferences, and the ambiance aligns with guest expectations reflects his dedication. This attention to detail has not gone unnoticed. Stay Ukiyo has been recognized as a Rising Star 2024 by The Brand Story, and Shubham himself was honored in 40 under 40 – Young Leaders, Big Impact 2025.
Despite success, the path has not been without obstacles. Shubham faced people management challenges, operational bottlenecks, and the emotional toll of personal loss. The passing of his father strengthened his resolve to step up for his family while maintaining professional growth. He credits mentorship—from family, professional networks, and online communities like LinkedIn—as pivotal in navigating difficult situations.
Identifying the market opportunity required insight and empathy. Travelers increasingly preferred privacy, flexibility, and memorable experiences over conventional hotel stays. Stay Ukiyo’s platform bridges this gap, offering verified homes and a personalized concierge approach. Additionally, the platform benefits property owners, creating employment and boosting tourism in emerging destinations.
Shubham’s uniqueness as an entrepreneur lies in his blend of innocence, patience, and gratitude. He approaches work as a blessing, embraces learning, and consistently seeks improvement. He advises aspiring entrepreneurs to gain industry experience, leverage technology, and remain dedicated while celebrating small victories.
Stay Ukiyo represents the culmination of Shubham’s vision: to make every traveler feel at home while redefining hospitality standards in India. By combining quality assurance, human touch, and curated experiences, Shubham has crafted a brand that resonates with both travelers and property partners, ensuring a sustainable and lasting impact in the hospitality industry.
