Success Editor Team
Priyanka Gill, Co-Founder of the Good Glamm Group, is one of India’s most influential women entrepreneurs, known for redefining the relationship between content, community, and commerce. From starting POPxo, a women-focused digital platform, to scaling Good Glamm Group into a unicorn, her journey is a remarkable example of innovation, resilience, and future-ready thinking in India’s digital ecosystem.
From POPxo to a Digital Powerhouse
Priyanka Gill began her entrepreneurial journey by launching POPxo, a digital content platform tailored specifically for women. At a time when the Indian internet audience was rapidly expanding, she recognized the need for relatable, engaging, and women-centric content. POPxo quickly struck a chord with millions of readers through lifestyle articles, beauty tips, fashion hacks, and relatable storytelling.
Under her leadership, POPxo evolved from a small content website to one of India’s largest digital communities for women. The platform’s success laid the foundation for Gill’s bigger vision—combining content + community + commerce in a way no Indian startup had done before.
The Birth and Rise of the Good Glamm Group
In 2020, POPxo merged with MyGlamm, a direct-to-consumer (D2C) beauty brand. This resulted in the formation of the Good Glamm Group, co-founded by Priyanka Gill and Darpan Sanghvi. The collaboration was a masterstroke in India’s beauty tech space.
Gill’s expertise in content and community building perfectly complemented MyGlamm’s product innovation and commerce strategy. Together, they built a unique ecosystem that integrates:
- Digital content platforms like POPxo, ScoopWhoop, BabyChakra
- A powerful influencer network (Good Creator Co.)
- A growing portfolio of beauty and personal care brands
This holistic approach gave the Good Glamm Group an edge over traditional beauty companies, allowing it to reach millions of consumers organically through trusted recommendations and high-quality digital content.
Reaching Unicorn Status
Under Priyanka Gill’s strategic leadership, the Good Glamm Group achieved unicorn status—a valuation of over $1 billion—making it one of India’s fastest-growing beauty conglomerates.
The group expanded rapidly by acquiring multiple D2C brands and digital platforms, strengthening its presence in skincare, makeup, haircare, personal care, baby care, and wellness. Priyanka’s vision of building an integrated beauty-tech ecosystem has made Good Glamm one of the most influential players in India’s booming beauty and personal care industry.
A Role Model for Women Entrepreneurs
Beyond business success, Priyanka Gill is celebrated for empowering women—both as consumers and creators. Her platforms offer opportunities to thousands of female influencers, professionals, and entrepreneurs. She advocates for women’s financial independence, leadership roles, and representation in tech-driven sectors.
Conclusion
Priyanka Gill’s journey from building POPxo to co-founding a unicorn is a powerful story of innovation, intuition, and leadership. By merging content, community, and commerce, she has transformed how digital-first brands operate in India. Today, she stands as a role model for aspiring entrepreneurs and a key force shaping the future of beauty and content in the country.
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