Success
Mirshad P.M, the visionary founder and director of Simora Controls, embarked on his entrepreneurial journey in July 2018 with a clear mission: to offer innovative and reliable building management solutions. Backed by over a decade of experience as Senior Sales Marketing Head at Johnson Controls in the Middle East, Mirshad had the knowledge, expertise, and insight necessary to create a company that prioritizes customer satisfaction, cutting-edge technology, and high-quality service.
Before founding Simora Controls, Mirshad had worked with several organizations, gaining invaluable experience in the building solutions sector. His tenure at Johnson Controls, a USA-based company, exposed him to a wide range of market dynamics and customer expectations, both in the Middle East and later in India. His role as Regional Manager in Bangalore allowed him to study the unique market behavior in Kerala, where he eventually established Simora Controls. By understanding local consumer needs and adapting solutions accordingly, Mirshad was able to develop a business model that offered exceptional service, technical expertise, and high-value products.
Located at Valamkottil Towers in Kakkanad, Cochin, Simora Controls has experienced remarkable growth, serving clients across Kerala and Karnataka. The company has completed over 2,000 projects, ranging from residential properties to large commercial establishments. As an authorized channel partner for leading brands like Hikvision, Vyaapar billing software, and Adtech theft alarm systems, Simora Controls has built a reputation for providing best-in-class security and automation systems. Their services include surveillance solutions, fire fighting systems, intercom, networking, solar energy solutions, and more, ensuring that clients have access to the most advanced and reliable building management systems available in the market.
Simora Controls’ growth and success can be attributed to its unwavering commitment to customer satisfaction. One of the key challenges Mirshad faced when starting the company was building trust with clients, especially given the competitive nature of the industry and the fact that Simora was a new entrant. However, he managed to overcome this challenge by focusing on delivering on promises, providing timely services, and offering superior customer support. The company became known for its responsive approach, where customer concerns were addressed proactively, ensuring that issues were resolved promptly. Mirshad’s leadership in ensuring that customer service remained the focal point of the business set Simora Controls apart from its competitors.
The company’s approach to providing cutting-edge security solutions has had a significant impact on the market. Surveillance solutions, in particular, have become increasingly essential not just in the commercial sector but also for residential purposes. Simora Controls offers a wide range of CCTV and security systems that allow clients to monitor their homes and offices remotely through mobile devices, giving them peace of mind no matter where they are in the world. This capability has been a game-changer for customers who value security and convenience.
What sets Simora Controls apart is its customer-first approach. Unlike many competitors, the company places immense value on customer feedback, conducting follow-ups even when clients do not initiate contact themselves. Mirshad believes that customer satisfaction is the cornerstone of any successful business and has made it a priority for Simora Controls to go beyond expectations and ensure a long-term relationship with clients.
Simora Controls has ambitious plans for the future. Currently, their operations cover Kerala and Karnataka, but the company aims to expand into Tamil Nadu and introduce new technologies as they continue to grow. Simora is already exploring new products that will help clients stay ahead of technological trends and improve the efficiency of their buildings. The company’s focus on innovation, quality, and customer care positions it to continue its success in the coming years.
Mirshad’s entrepreneurial journey has been shaped by his own personal values and experiences. He has often cited his father as his biggest inspiration, drawing lessons from his father’s hard work, dedication, and resilience. Mirshad attributes much of his success to his fearless mindset and his ability to stay focused on the bigger picture.
His leadership style has also played a pivotal role in the success of Simora Controls. He emphasizes the importance of treating customers with respect and kindness, regardless of the challenges that may arise during interactions. His philosophy is simple: “The customer is always right, and they should be treated like royalty.” This mindset has fostered a positive culture within the company and contributed to its rapid growth.
Through his experience in building Simora Controls from the ground up, Mirshad has learned that success comes not from competing with others, but from competing with oneself. He encourages aspiring entrepreneurs to focus on personal growth and strive for continuous improvement, both professionally and personally. For anyone starting a new venture, Mirshad advises, “There is no shortcut. Every day is a new experience, and with focus and dedication, you will always evolve into a better version of yourself.”
