In the world of entrepreneurship, some stories begin with grand investments and inherited networks. Others begin with nothing more than knowledge, grit, and an unshakable belief in oneself. Mr. Sandeep Soni, founder and director of Zensys Chemicals, belongs proudly to the second category. His journey from a young sales manager to one of India’s top cleaning chemical manufacturers proves that a clear vision and relentless persistence can transform a simple idea into a thriving business.

An Early Vision

Sandeep’s business instincts took shape during his MBA years. Even as a student, he had a quiet conviction — one day, he would run his own industry. After graduating in 2012, he began his career as an Area Sales Manager for a chemical company in Pune. It was here that he immersed himself in the industry’s intricacies — understanding product properties, observing market trends, and building a network of contacts.

After more than two years in the role, Sandeep took his first leap into entrepreneurship with Syclone Services, a dealership supplying housekeeping products and chemicals. His approach went beyond simple sales. He personally trained clients on the correct use of cleaning chemicals, earning a reputation for expertise and integrity.

When the World Stopped

March 2020. The pandemic struck, and like countless businesses, Syclone Services ground to a halt. Orders vanished. The city shut down. The uncertainty was crushing. “It felt like the ground beneath my feet had disappeared,” Sandeep recalls.

Days turned into weeks of waiting for normalcy to return, but with Pune under strict lockdown, there was no sign of recovery. Negativity and self-doubt crept in. That’s when he turned to an unexpected source of strength — the Bhagavad Gita. Reading it daily brought clarity and calm, and a powerful thought emerged: Why not make my own cleaning chemicals instead of relying on suppliers?

The very next day, Sandeep ordered raw materials online. He began small-scale experiments in manufacturing. The results were remarkable — his formulations not only delivered excellent performance but could be produced at a much lower cost than many competitors. That moment was the spark that lit the fire for Zensys Chemicals.

A New Beginning

In October 2022, Sandeep officially launched Zensys Chemicals. Starting with housekeeping, kitchen, and car care chemicals, he soon expanded to an impressive line of 108 varieties of room fresheners and diffuser oils. His unique selling proposition was bold yet simple: offer multipurpose, high-quality cleaning chemicals at prices the market could actually afford.

Zensys grew rapidly, gaining presence in 26 cities across India within two years. One of the company’s signature practices — visiting client properties to conduct product demos and train staff — created instant trust. Customers could see results before committing, and the personal touch distinguished Zensys from faceless corporations.

Impact Beyond Sales

In an industry where high costs often limit accessibility, Zensys Chemicals has made professional-grade cleaning solutions available to a broader market. By lowering costs without compromising quality, Sandeep has helped businesses save money while maintaining high hygiene standards — a contribution that became even more significant in a post-pandemic world.

Recognition and Accolades

The company’s rapid success didn’t go unnoticed. In March 2024, Silicon India Magazine named Zensys Chemicals among the Top 10 Cleaning Chemicals Manufacturers in India. Later that same year, the publication honored it as Company of the Year 2024, featuring Sandeep’s interview in print.

What Drives Him

When asked about his professional inspiration, Sandeep points to Mr. Saurabh Baderia, chairman of The Global Engineering & Management Institute, where Sandeep studied. He admired Mr. Baderia’s discipline, management skills, and mastery of time — qualities Sandeep applies daily in his own leadership.

For him, the essentials of starting a business aren’t just capital or infrastructure — it’s passion, deep market knowledge, and a willingness to adapt. “Business is like love,” he says with a smile. “When you’re in love, you think about it constantly, you want to be with it, you give it everything you have. That’s exactly how I feel about my work.”

Lessons and the Road Ahead

From his journey, Sandeep distills a few key lessons for aspiring entrepreneurs:

• Always protect quality — it’s the foundation of reputation.
• Deliver on time — reliability builds trust.
• Maintain strong relationships with customers and dealers.
• Stay competitively priced without cutting corners.

Looking forward, Zensys Chemicals is preparing to enter the retail segment, aiming to bring its products directly to households. This expansion will complement its strong institutional presence and extend its mission of making effective cleaning solutions affordable for all.

The Lasting Formula

From a small-scale dealer to a national manufacturer with industry recognition, Sandeep Soni’s journey is proof that resilience can turn setbacks into opportunities. His story carries a simple but powerful message — you don’t need perfect conditions to start, you just need the courage to take the first step and the discipline to keep going.

In the end, success, much like the perfect chemical formula, is all about the right mix — of passion, persistence, and purpose. And Sandeep seems to have found it.