Bhumika Chauhan
The global diamond industry has long been admired for its legacy, craftsmanship, and value, yet it has also carried challenges rooted in opacity, fragmented supply chains, and inconsistent pricing structures. As consumer awareness grows and technology reshapes commerce, the industry is undergoing a much-needed transformation. At the centre of this shift stands Deepali Vijay Jain, Founder and Chairwoman of DiamondXE Private Limited, whose vision is redefining how diamonds are traded, trusted, and valued across borders.
Deepali’s relationship with the diamond world began early in life. Growing up in a family involved in the gem and jewellery trade, she was exposed to the nuances of sourcing, grading, and market behaviour from a young age. However, her journey was not driven by inheritance alone. As she observed the industry more closely, she became increasingly aware of the structural inefficiencies that limited transparency and trust. Buyers often struggled to understand pricing, while sellers faced barriers to accessing global markets fairly and efficiently. These gaps did not align with the future she envisioned for the industry.
At the age of 25, Deepali chose the path of entrepreneurship, driven by a desire to create impact rather than simply participate in an existing system. With an initial capital investment of ₹6 crore, she began laying the foundation for a platform that would later emerge as DiamondXE. Her goal was clear—to build a marketplace where diamonds could be traded with confidence, supported by verified data, ethical practices, and technology-enabled efficiency.
DiamondXE Private Limited, incorporated on 11 October 2022, was conceptualised as a global digital marketplace for both natural and lab-grown certified diamonds. From the outset, the platform was designed to challenge traditional trading models by placing transparency at the centre of every transaction. Today, DiamondXE hosts a live inventory of over 500,000 certified diamonds, catering to jewellers, retailers, dealers, and institutional buyers worldwide. With a current turnover of ₹8.5 crore, the company has established itself as a fast-growing, credible player in a highly competitive market.
What sets DiamondXE apart is its commitment to solving real industry problems through technology. The platform enables users to access verified certifications, transparent pricing mechanisms, secure payment gateways, and reliable logistics support. By eliminating unnecessary intermediaries and information asymmetry, DiamondXE empowers buyers to make informed decisions while enabling sellers to reach global markets efficiently. Trust, rather than assumption, becomes the foundation of every transaction.
Beyond commercial efficiency, DiamondXE carries a broader societal responsibility. Ethical sourcing and certified trading practices contribute to improved accountability within the industry. By encouraging transparency, the platform helps curb unethical practices and strengthens consumer confidence. For Deepali, business success is inseparable from responsibility. She firmly believes that companies operating at scale must contribute positively to industry standards and societal expectations.
Building DiamondXE required navigating a landscape resistant to change. The diamond industry, deeply rooted in tradition, does not adopt disruption easily. Convincing stakeholders to trust a digital-first, transparent model demanded patience, credibility, and consistency. Operational challenges, regulatory considerations, and the complexity of managing a vast global inventory tested the company’s resilience. On a personal level, balancing entrepreneurship with family responsibilities required discipline and clarity of priorities.
Leadership, for Deepali, is grounded in values passed down by her father, whom she considers her greatest professional inspiration. His emphasis on integrity, ethical conduct, and long-term thinking continues to influence her decisions. These values are embedded deeply within DiamondXE’s organisational culture, shaping everything from internal processes to external partnerships.
Deepali’s leadership style is marked by clarity, adaptability, and collaboration. She believes in empowering teams, encouraging innovation, and maintaining accountability at every level. Rather than pursuing rapid growth at the cost of stability, she focuses on building scalable systems that can withstand market volatility. This approach has allowed DiamondXE to grow steadily while maintaining trust among its stakeholders.
Looking ahead, DiamondXE is actively expanding its global footprint. The company is investing in artificial intelligence and data-driven tools to enhance price discovery, inventory management, and user experience. International expansion remains a key focus, with plans to deepen presence in global markets while continuing to strengthen ethical and operational standards.
Entrepreneurship has taught Deepali that resilience and patience are essential. Markets evolve, challenges emerge, and success rarely follows a straight line. Her advice to aspiring entrepreneurs reflects this understanding—build with purpose, stay consistent, invest in people, and never compromise on ethics. She believes that businesses that prioritise trust ultimately achieve sustainable growth.
Today, DiamondXE stands as more than a trading platform; it represents a shift in mindset within the diamond industry. By aligning technology with transparency and responsibility, Deepali Jain is shaping a future where diamonds are valued not only for their brilliance, but for the trust and integrity behind them. Her journey illustrates how thoughtful leadership and purposeful innovation can transform even the most traditional industries.
