Success
In the bustling streets of Mumbai, on the vibrant Manav Mandir Road, stands Tangerine Online Reputation Management (ORM)—a symbol of innovation, resilience, and transformative vision. Founded by Kajal Ramesh Shah on March 8, 2015, this agency has evolved from modest beginnings into a leading force, redefining how businesses shape their digital identities.
At 39, Kajal embarked on her entrepreneurial journey with over a decade of corporate experience. A skilled communicator and strategist, she brought a unique blend of expertise and a passion for storytelling to her venture. Her background spans industries like hospitality and event management, but it was her tenure at Salaam Bombay Foundation that defined her knack for impact-driven leadership. There, she leveraged her networks to secure critical funding for meaningful initiatives, earning her reputation as a driven and resourceful professional.
“My shift from corporate roles to development work was driven by a desire to expand my impact and better understand social causes. Becoming an entrepreneur was a natural progression,” she shares.
Tangerine ORM is more than a digital marketing agency; it’s a bridge for businesses and individuals to thrive in the fast-paced digital landscape. Offering tailored services like SEO, social media management, content creation, and website design, Tangerine ORM ensures its clients stand out in an increasingly crowded online space.
“Digital marketing is saturated, making it hard for brands to connect meaningfully with their audience. At Tangerine ORM, we create personalized, data-driven solutions that deliver measurable impact,” explains Kajal.
The company’s success is reflected in its impressive growth. Starting with an investment of INR 3 lakhs, it now boasts an annual turnover of INR 35 lakhs, firmly establishing itself as a profitable and trusted player in the industry.
Kajal’s entrepreneurial journey has been marked by its share of challenges. From managing financial uncertainties to balancing personal and professional commitments, the road has not been easy. However, her unwavering focus on solutions and her ability to adapt have been key to overcoming obstacles.
“Entrepreneurship isn’t just about building a business; it’s about personal growth. I’ve learned that patience and persistence are invaluable, especially when progress feels slow,” she reflects.
Her keen attention to detail and problem-solving mindset ensure every project aligns with clients’ unique goals, creating a standard of excellence that sets Tangerine ORM apart.
Kajal credits her drive to self-motivation and looks up to industry icons like Steve Jobs and Sir Richard Branson, as well as personal mentors such as Mohit Gulati and Padmini Sekhsaria, whose leadership has deeply inspired her.
With an eye on the future, Kajal plans to take Tangerine ORM global, collaborating with international brands and expanding its impact. While her 2025 plans remain under wraps, her vision is clear: to establish Tangerine ORM as a global leader in digital marketing.
For those venturing into entrepreneurship, Kajal offers this advice:
“Stay flexible and open to change. The market is constantly evolving, and adaptability is critical. Learn from your failures, embrace feedback, and don’t hesitate to pivot when necessary.”
Kajal’s dedication and success have been celebrated with notable honors, including being named “The Most Inspirational Business Leader to Look Out for in 2024” and her agency recognized as “The Most Trusted Company to Watch Out for in 2024.”
From a modest investment to creating a thriving digital agency, Kajal Ramesh Shah’s story is one of determination, passion, and vision. Tangerine ORM stands as a beacon of trust and creativity, helping businesses grow while fostering a more ethical digital ecosystem.
As Kajal puts it:
“Entrepreneurship is a journey of showing up every day, embracing challenges, and believing in the power of your vision.”
