Inception and Vision
In 2013, a young and passionate 3D Animation Specialist named Vivek Rangabhashyam embarked on a journey to turn his dreams into reality. Drawing from his experience in the media and animation industry, Vivek envisioned a digital marketing agency that would help businesses showcase their products and services online. With a strong belief in the power of the internet and a determination to create a positive impact on businesses, he founded Markitome.
Navigating Challenges and Building Relationships
The initial years were not without challenges. Vivek faced the hurdles that come with starting a new venture, from financial constraints to establishing credibility in the market. However, he was undeterred. Leveraging his expertise and the connections he made during his time at Google, he diligently networked with business owners across India and built strong relationships through organizations like BNI, TiE, and NEN.
Expanding Horizons
As Markitome gained traction, Vivek saw an opportunity to contribute further to the startup ecosystem. In 2014, he began investing in promising ventures, providing not just financial support but also valuable mentorship and consulting. His investments in a Mobile-App development company and a Mixed Reality Technology company showcased his commitment to empowering innovative ideas and nurturing entrepreneurship.
Making a Social Impact
Beyond business success, Vivek and his team at Markitome were driven by a sense of responsibility towards society. They actively engaged in various social causes and volunteered their time for community initiatives. The company’s ethos of giving back to society resonated deeply with clients, partners, and employees, reinforcing Markitome’s reputation as a socially responsible organization.
Key to Success: Focusing on Conversions
One of Markitome’s unique selling points was its emphasis on conversions. While many marketing agencies focused solely on visibility and traffic, Markitome adopted a results-oriented approach. By creating effective sales funnels and optimizing strategies, they ensured that their clients’ businesses not only gained exposure but also witnessed tangible growth in revenue.
Diversification and Collaboration
As the business expanded, Vivek recognized the importance of diversification. He encouraged his clients to explore new avenues and business verticals to enhance their revenue streams. Markitome facilitated collaboration among its clients, creating an ecosystem where ideas were shared, partnerships were formed, and innovation thrived.
Navigating through the Pandemic
In 2020, Markitome faced its most significant challenge yet – the COVID-19 pandemic. With businesses struggling and uncertainty looming, Vivek and his team had to adapt swiftly. They reassessed their strategies, focused on digital transformation, and helped clients navigate the new normal. The pandemic reinforced the importance of agility and resilience, traits that Markitome embraced to thrive in adversity.
Empowering Aspiring Entrepreneurs
Beyond serving their clients, Markitome took on the role of an educator. Vivek delivered guest lectures at prestigious universities, inspiring and guiding young minds on their entrepreneurial journey. His passion for nurturing the next generation of business leaders led to collaborations with institutions like Jawaharlal Nehru Technological University and Osmania University.
Expansion into International Markets
With a strong foothold in India and an established reputation, Markitome expanded its operations to the United States in 2022. This move marked a significant milestone in the company’s journey, opening up new opportunities and challenges in the global market.
Continued Recognition and Accolades
Markitome’s commitment to excellence and innovative approach earned them numerous accolades and recognition in the marketing and advertising industry. From being named “The top 100 marketing and advertising company” at MADcon Dubai to receiving the “SMB Business Awards” by Great Companies, the recognition reaffirmed the team’s hard work and dedication.
Future Prospects and Impact
Looking ahead, Markitome aims to create a new platform dedicated to educating business owners on implementing effective digital marketing strategies. With a focus on sustainable growth and continued societal impact, the company strives to remain at the forefront of the digital marketing landscape, empowering businesses to achieve their fullest potential.
In less than a decade, Markitome has transformed from a vision into a successful reality. Vivek Rangabhashyam’s unwavering passion, entrepreneurial spirit, and dedication to empowering others have been the driving forces behind this remarkable journey. As the story of Markitome continues to unfold, it stands as a testament to the power of determination, collaboration, and a genuine desire to create a positive impact on businesses and society as a whole.
