Success India Magazine Team
Mr. Vijay Subramaniam, the driving force behind Truewood Door Industries, is an individual marked by honesty, open-mindedness, and a readiness to tackle any challenge. His journey into the realm of architecture and design is not one of mere coincidence but rather a culmination of a diverse and rich professional background. With a solid foundation in Research & Development within the Mechanical Industries and significant overseas experience in various leadership positions in the IT sector, Vijay has seamlessly blended his innovative mindset with practical business acumen. This unique combination has enabled him to infuse groundbreaking ideas into his products and business strategies, setting Truewood Door Industries apart in the competitive market.
Established in 2015, Truewood Door Industries has quickly ascended to the forefront of the Designer Door Manufacturing sector. The company is renowned for offering an extensive range of high-quality designs, catering to both the Indian market and overseas clients. Truewood’s commitment to excellence is evident in its bespoke offerings, which include customized designs, colors, and sizes that meet the specific needs of each client. This personalized approach not only enhances the aesthetic appeal of homes but also fulfills the dreams of countless individuals striving to create their ideal living spaces.
Specializing in Customized Designer Doors, Frames, and Windows made from Wood, Veneers, Brass, and Copper, Truewood stands out for its pioneering approach to door manufacturing. The company’s USP lies in its three-layer core design, as opposed to the conventional single-layer construction. This innovative approach ensures durability and resilience, with VPT Grade materials offering termite and borer proofing, and the use of 100% hardwood and kiln-seasoned doors. This commitment to quality guarantees a superior product that is both functional and aesthetically pleasing.
The inspiration to start Truewood Door Industries was deeply rooted in Vijay’s extensive family history in the timber business, spanning over four decades. However, Vijay envisioned transforming this legacy into a modern enterprise that delivers high-quality designer doors at reasonable costs. His goal was to be an integral part of every individual’s journey towards their dream home. This vision was further sharpened through meticulous market research, which revealed significant gaps in the existing market. Conversations with architects, interior designers, builders, and artists highlighted the subpar quality of doors available, the limited design options, lack of customization, and inadequate warranties. This insight propelled Vijay to establish Truewood Door Industries with a mission to bridge these gaps by offering high-quality, customizable doors that meet international standards.
As an entrepreneur, Vijay’s innovative mindset has been instrumental in the success of Truewood Door Industries. His ability to create new designs and techniques not only differentiates his products but also keeps the company at the cutting edge of the industry. This constant innovation is not limited to product development but extends to the overall business strategy, ensuring that Truewood remains a leader in the market.
In line with global trends towards sustainable and green architecture, Vijay emphasizes the importance of sustainability in his products. Truewood doors are designed for longevity, using materials that ensure a long lifespan and can be fully recycled at the end of their life cycle. This commitment to sustainability not only reduces environmental impact but also offers clients a product that aligns with contemporary ecological values.
Understanding client psychology and requirements is paramount in Vijay’s approach to business. He believes that beyond technical knowledge and skill in architecture, it is crucial to grasp the client’s vision and expectations. Truewood Door Industries prides itself on providing clients with the freedom to choose and create their desired designs within their budget, ensuring that each door is a perfect match for their home’s concept.
Vijay’s journey as an entrepreneur has been filled with valuable lessons. He underscores the importance of passion in achieving success. His advice to budding entrepreneurs is to thoroughly understand the market, devise a clear growth strategy, and maintain unwavering passion in pursuing their goals. This formula, according to Vijay, is the key to overcoming challenges and achieving long-term success in any business endeavor.
Truewood Door Industries’ excellence has been recognized through various prestigious awards, including the Business Icon 2023 from “Tholil Emaiyam,” Honest Man of the Year 2023, and accolades from CNI and BNI. These awards are a testament to Vijay’s dedication, integrity, and innovative spirit, which have been the cornerstone of Truewood’s success.
