Success Editor Team
Manas Madhu, the co-founder of Beyond Snack, has emerged as one of the key figures in the Indian snacking industry. Beyond Snack, a Kerala-based company that specializes in crispy banana chips, has quickly established itself as a dominant player in the rapidly growing healthy snack market. Under Madhu’s leadership, the company has not only garnered significant attention for its innovative approach to snacking but has also secured its place as one of the top-selling brands on major e-commerce platforms like Amazon, Flipkart, and BigBasket.
Born and raised in Kerala, a region known for its abundant supply of bananas, Madhu’s idea for Beyond Snack was born out of a desire to create a healthy, yet flavorful, alternative to traditional snacks. Recognizing the growing demand for healthier snack options that cater to health-conscious consumers, Madhu set out to revolutionize the way people thought about snack food. Together with co-founders Jyoti Rajguru and Gautam Raghuraman, Madhu launched Beyond Snack in 2020 with a clear goal in mind—to provide a nutritious and sustainable alternative to processed, unhealthy snacks that dominate the market.
The brand’s flagship product, crispy banana chips, is an innovative take on a traditional snack that is popular in Kerala and other parts of South India. Beyond Snack’s banana chips stand out in the crowded snack market due to their commitment to using only high-quality, natural ingredients. The company prides itself on creating a product free from preservatives, artificial additives, and harmful chemicals, ensuring that each chip is as healthy as it is delicious.
Manas Madhu’s leadership philosophy centers around the idea of offering consumers a snack that they can feel good about eating. His focus on quality, sustainability, and transparency has resonated strongly with a growing base of health-conscious customers. The decision to market Beyond Snack’s products as “better-for-you” alternatives aligns perfectly with global trends toward healthier eating and more sustainable production practices.
In addition to the quality of the product, Beyond Snack’s business model has been a major factor in the company’s rapid growth. Unlike many traditional snack companies that rely heavily on offline retail, Beyond Snack has built a strong online presence. This digital-first strategy has allowed the brand to tap into the vast e-commerce market, reaching customers across India and even abroad. The company’s success on platforms like Amazon and Flipkart, where it consistently ranks as one of the top emerging snack brands, highlights the growing demand for its products.
Madhu’s journey to success was not without its challenges. Like many entrepreneurs, he faced obstacles ranging from supply chain issues to rising production costs. However, his resilience and ability to adapt quickly to changing market conditions have been key to Beyond Snack’s ability to weather these challenges. The company’s recent $8.3 million funding round, led by 12 Flags Group, will enable it to further scale its operations, improve its supply chain, and continue driving product innovation.
Looking ahead, Manas Madhu is focused on expanding Beyond Snack’s reach to even more consumers. With plans to increase the brand’s presence in tier-2 and tier-3 cities across India and diversify its product offerings, Madhu’s vision for Beyond Snack remains clear: to provide healthy, delicious snacks that cater to the evolving tastes and preferences of today’s consumers.
In conclusion, Manas Madhu’s journey with Beyond Snack exemplifies the power of innovation, dedication, and a commitment to quality. As the company continues to grow and evolve, Madhu’s leadership will undoubtedly play a key role in shaping the future of the Indian snack market and beyond. His success serves as an inspiring example of how a simple idea, driven by passion and purpose, can transform an entire industry.
