Rohit
Peyush Bansal, the co-founder and CEO of Lenskart, is one of India’s most inspiring entrepreneurs. From starting a small online eyewear store in 2010 to building a billion-rupee company, his journey shows the power of hard work, innovation, and smart thinking. In this article, we explore his life, career, Lenskart’s growth, his net worth, business strategies, leadership lessons, and impact on India’s startup ecosystem.
Early Life and Education
Peyush Bansal was born on April 26, 1985, in New Delhi, India, into a middle-class family. Growing up, he was always curious and had a strong interest in technology and problem-solving. His early exposure to computers and gadgets shaped his analytical thinking.
He completed his schooling at Don Bosco School, where he excelled academically. Later, he went to Canada to pursue Electrical Engineering at McGill University in Montreal. Studying abroad gave him exposure to global ideas, technologies, and business practices.
After completing his engineering degree, Peyush decided to further hone his entrepreneurial skills. He joined the Management Programme for Entrepreneurship and Family Businesses at IIM Bangalore, which taught him how to combine technology and business strategy effectively. His education played a crucial role in preparing him for the challenges of starting and scaling a company in India.
Early Career Before Lenskart
After finishing his studies, Peyush Bansal started his career at Microsoft in the United States. Even though it was a prestigious job, he felt a strong urge to start his own business and make a meaningful impact.
In 2007, he returned to India and launched SearchMyCampus.com, a platform for college students to post classified ads. While it achieved moderate success, this venture helped Peyush learn about customer behavior, business operations, and the challenges of running a startup in India.
In 2008, he founded Valyoo Technologies from his parents’ home in Delhi. Through this company, he experimented with multiple startups, including Flyrr, a social networking platform. These early ventures taught him resilience, patience, and the importance of understanding market needs. Each failure became a stepping stone that prepared him for launching Lenskart successfully in 2010.
How Lenskart Started
In 2010, Peyush Bansal co-founded Lenskart along with Amit Chaudhary. In 2011, Sumeet Kapahi joined as a co-founder, bringing industry expertise. Their goal was simple: make high-quality eyewear affordable, accessible, and convenient for every Indian.
Lenskart was different from traditional eyewear stores because it combined online shopping with physical stores. Customers could try glasses virtually, book home eye tests, and order products online, with delivery to their doorstep.
Key features included:
- Home eye check-ups
- Virtual try-ons using AR technology
- A wide selection of local and international brands
This model disrupted the eyewear industry and helped Lenskart grow rapidly.
Lenskart’s Growth Story
Lenskart’s growth is a result of smart strategies, innovation, and customer focus.
- Stores and Reach: Over 800 stores across India, reaching both urban and smaller towns.
- Valuation: Estimated at ₹8,700 crore (around $1 billion).
- Technology: AI and AR tools for virtual try-ons, home eye tests, and personalized recommendations.
- Investments: Backed by top investors like SoftBank Vision Fund, Chiratae Ventures, and Kedaara Capital.
- Global Recognition: Lenskart is now seen as one of India’s top success stories in the tech-driven retail sector.
By combining offline and online channels, Lenskart provides convenience, accessibility, and trust to customers, which has been a major factor in its success.
Peyush Bansal’s Net Worth
As of 2025, Peyush Bansal’s net worth is estimated at ₹600 crore, mainly from his stake in Lenskart. He also earns from dividends, share buybacks, investments, and his role as a judge on Shark Tank India, which has boosted his visibility and brand value.
Income of Lenskart Founder
Peyush earns an annual salary of around ₹28 crore as CEO. Combined with dividends, endorsements, and other business earnings, his total income is estimated at more than ₹30 crore per year.
Peyush Bansal’s Business Strategy
Peyush Bansal uses smart strategies to grow Lenskart:
- Customer First: Understanding and solving real customer problems.
- Technology-Driven: AR and AI tools to enhance the shopping experience.
- Omnichannel Model: Integrating online sales with physical stores.
- Strategic Partnerships: Collaborating with global eyewear brands to expand offerings.
- Data-Driven Decisions: Using analytics for inventory, pricing, and marketing.
These strategies have kept Lenskart ahead of competitors and constantly innovating.
Leadership Lessons from Peyush Bansal
Peyush offers many lessons for budding entrepreneurs:
- Persistence Pays Off: Don’t give up even if early ventures fail.
- Customer Focus is Key: Products should solve real problems.
- Innovate Constantly: Always look for ways to improve.
- Choose Investors Wisely: Strategic investors can help accelerate growth.
- Lead by Example: Be actively involved and inspire your team.
Lenskart’s Marketing Strategy
Lenskart’s marketing is simple but effective:
- Digital Ads: Using Google, Facebook, Instagram, and YouTube.
- Celebrity Endorsements: Building credibility with Indian celebrities.
- Referral Programs: Encouraging word-of-mouth growth.
- Content Marketing: Sharing blogs, videos, and tips about eye care.
This approach helps Lenskart reach more customers and retain them.
Peyush Bansal’s Quotes
- “Being discontent isn’t bad; it keeps you humble and hungry for innovation.”
- “Customers are the real investors in your business.”
- “Technology is not just a tool; it’s a way to reimagine customer experience.”
These words reflect his focus on innovation, customer needs, and continuous improvement.
Impact on Indian Startup Ecosystem
Peyush has contributed greatly to India’s startup ecosystem:
- Shark Tank India: Mentoring and funding new entrepreneurs.
- Role Model: Inspiring startups to scale globally.
- Investments and Mentorship: Supporting early-stage ventures.
- Job Creation: Lenskart employs thousands, boosting the economy.
His story motivates young entrepreneurs to innovate and take smart risks.
Personal Life
Peyush is married to Nidhi Mittal, and they have one child. Despite his success, he maintains a low-profile personal life, focusing on his work, mentoring, and philanthropy.
Future Plans
Peyush has ambitious plans for Lenskart:
- Expand globally, including the Middle East and Southeast Asia.
- Use more AI and AR for enhanced customer experience.
- Adopt sustainable manufacturing and packaging practices.
- Explore innovations in healthcare and optical technology.
These steps aim to make Lenskart a global leader in eyewear.
Frequently Asked Questions (FAQ) about Peyush Bansal
1. Who is Peyush Bansal?
Peyush Bansal is the co-founder and CEO of Lenskart, India’s leading eyewear brand. He is also a judge on Shark Tank India and a well-known entrepreneur in the Indian startup ecosystem.
2. What is Peyush Bansal’s net worth in 2025?
As of 2025, Peyush Bansal’s net worth is estimated to be around ₹600 crore, mainly from his stake in Lenskart and other investments.
3. How did Peyush Bansal start Lenskart?
Peyush co-founded Lenskart in 2010 along with Amit Chaudhary and later Sumeet Kapahi. The goal was to provide high-quality, affordable eyewear in India through a combination of online and offline stores, along with home eye tests and virtual try-on technology.
4. What is Peyush Bansal’s annual income?
Peyush Bansal earns an annual salary of around ₹28 crore as CEO of Lenskart. Including dividends and other earnings, his total annual income exceeds ₹30 crore.
5. How many Lenskart stores are there in India?
Lenskart has expanded to over 800 stores across India, serving both urban and semi-urban customers.
6. What makes Lenskart different from other eyewear brands?
Lenskart combines technology and convenience, offering virtual try-ons, home eye check-ups, and a wide range of international and in-house eyewear brands. Their omnichannel approach (online + offline) sets them apart.
7. What is Peyush Bansal’s educational background?
Peyush studied Electrical Engineering at McGill University, Canada, and later completed the Management Programme for Entrepreneurship and Family Businesses at IIM Bangalore.
8. Has Peyush Bansal appeared on TV shows?
Yes, he is a judge on Shark Tank India, where he mentors and invests in promising startups.
9. What are Peyush Bansal’s future plans for Lenskart?
He plans to expand globally, adopt more AI and AR technology, focus on sustainable practices, and explore new innovations in optical healthcare.
10. How has Peyush Bansal impacted the Indian startup ecosystem?
Through Lenskart’s success, his mentorship on Shark Tank India, and investments in early-stage startups, Peyush has inspired and supported a new generation of Indian entrepreneurs.
Conclusion
Peyush Bansal’s journey from a Microsoft employee to the founder of Lenskart shows the power of determination, smart thinking, and innovation. By identifying market gaps, using technology wisely, and focusing on customer needs, he has built India’s leading eyewear brand. His leadership, marketing strategies, and mentorship continue to inspire entrepreneurs across the country. Lenskart’s success proves that vision, strategy, and persistence can create a billion-rupee business.
