Success Editor Team
Prabhkiran Singh, the CEO and co-founder of Bewakoof, is one of India’s most inspiring young entrepreneurs in the D2C (Direct-to-Consumer) fashion space. Since launching the brand in 2011 with Siddharth Munot, Singh has built Bewakoof into one of the most recognizable online fashion labels for India’s youth, known for its quirky designs, affordable pricing, and strong social media presence.
Early Life and Education
Prabhkiran Singh hails from Mumbai, Maharashtra. He pursued his education at the Indian Institute of Technology (IIT) Bombay, where he studied Civil Engineering. During his time at IIT, Singh discovered his entrepreneurial drive — he started small ventures like a lassi stall near the college campus, which taught him the basics of business, marketing, and customer interaction. These early experiences laid the groundwork for his larger vision of creating a youth-centric fashion brand that resonated with India’s millennial and Gen Z consumers.
Founding of Bewakoof
In 2011, Prabhkiran Singh and Siddharth Munot co-founded Bewakoof.com, with a mission to build a “homegrown fashion brand for the young and restless.” The idea behind Bewakoof was simple yet powerful — to create clothing that was fun, expressive, and affordable. The brand quickly gained traction through social media marketing and digital-first strategies, appealing to college students and young professionals looking for trendy everyday wear.
What started as a T-shirt brand soon expanded into a full-fledged lifestyle label offering products such as hoodies, joggers, accessories, mobile covers, and more. Singh’s focus on relatable content, influencer collaborations, and meme-based marketing helped Bewakoof build a strong community of over 10 million customers across India.
Leadership and Vision
As CEO of Bewakoof, Prabhkiran Singh has played a pivotal role in steering the company through India’s rapidly evolving e-commerce landscape. Under his leadership, Bewakoof has become one of the country’s most prominent D2C fashion platforms, with a strong digital footprint and partnerships with leading entertainment franchises such as Marvel, Disney, DC Comics, and Star Wars.
Singh’s leadership philosophy revolves around innovation, authenticity, and customer connection. He believes that youth-driven brands must not only sell products but also represent a lifestyle and mindset. His emphasis on data-driven decisions, sustainability, and tech integration has helped Bewakoof stay relevant in a highly competitive market.
Achievements and Recognition
- Entrepreneurial Impact: Singh has been featured in multiple business publications for redefining India’s online fashion space.
- Brand Growth: Bewakoof has sold over 20 million products since inception and continues to be one of India’s fastest-growing online apparel brands.
- Innovation: The company’s creative campaigns and witty branding have made it a household name among digitally active consumers.
Personal Philosophy
Prabhkiran Singh often speaks about self-belief, persistence, and creative risk-taking as the key ingredients to success. His journey from an IIT student with a small food business to the CEO of a multi-crore fashion brand is a testament to his determination and vision.
Conclusion
Today, Prabhkiran Singh stands as one of India’s leading young CEOs and a symbol of the country’s thriving startup ecosystem. Through Bewakoof, he has successfully built a youth fashion brand that blends humor, comfort, and culture — proving that with creativity and courage, Indian entrepreneurs can create global-impact brands from scratch.
