Success Editor Team
Rachita Kasliwal, the founder of Medyseva, is on a mission to revolutionize healthcare access in rural India. In a country where millions of people in remote areas struggle to receive basic healthcare services, Kasliwal’s innovative approach is bridging the significant gap between urban medical professionals and rural patients. Through Medyseva, a telemedicine startup, Kasliwal is transforming the way healthcare reaches underserved communities across Madhya Pradesh and beyond.
Rachita’s journey to founding Medyseva began in the midst of the COVID-19 pandemic. As the healthcare system in India came under immense strain, Kasliwal, like many, was deeply affected by the lack of medical resources and infrastructure in rural areas. Hospitals were overwhelmed, and rural patients, often without access to basic medical facilities, faced the harsh reality of inadequate care. Inspired by a need to make a tangible difference, Kasliwal saw an opportunity in telemedicine—a solution that could bridge the geographic and logistical barriers to healthcare delivery.
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In July 2021, Kasliwal launched Medyseva with a clear vision: to provide accessible, affordable, and high-quality healthcare services to rural populations using technology. By setting up Medyseva Kendras (local healthcare hubs) across rural areas, Kasliwal established a network where villagers could access teleconsultations with urban-based doctors. These Kendras are equipped with technology to facilitate virtual consultations, diagnostic services, and follow-up care, allowing rural patients to receive expert medical advice without the need to travel long distances to the nearest city.
The success of Medyseva lies in its simplicity and scalability. Kasliwal designed the model to be highly adaptable to different rural settings, ensuring that it could be implemented in even the most remote and underserved regions. Each Medyseva Kendra acts as a community-based healthcare center where patients can consult with doctors remotely, receive prescriptions, and access basic medical services such as blood pressure and sugar level monitoring. This model has proven to be not only efficient but also cost-effective, making it an ideal solution for rural healthcare challenges.
What sets Medyseva apart is its focus on affordability. Many rural patients in India struggle with the high costs of traveling to urban hospitals, often incurring significant financial strain. Medyseva’s telemedicine model eliminates the need for travel and cuts down on related expenses, ensuring that medical consultations are not a luxury but an accessible service for all. By leveraging technology and working closely with local communities, Kasliwal has created a healthcare solution that is both impactful and sustainable.
Since its inception, Medyseva has expanded across Central India, with plans to further scale its operations. Kasliwal’s entrepreneurial spirit and dedication to improving healthcare access have earned her recognition as a trailblazer in the healthcare sector. She has also worked on establishing partnerships with local governments, NGOs, and healthcare providers to expand the reach of Medyseva’s services and ensure long-term sustainability.
Rachita Kasliwal’s journey with Medyseva is a testament to the power of innovation in tackling one of India’s most pressing challenges: providing equitable healthcare to all. Her vision of using telemedicine to bridge the healthcare divide in rural India has already made a significant impact, improving the lives of countless individuals. With Medyseva continuing to grow and evolve, Kasliwal is proving that technology, when paired with compassion and a strong sense of purpose, can change the world—one teleconsultation at a time.
