In the fast-evolving world of martech and SaaS, few leaders have navigated growth, innovation and global expansion with the poise and vision of Raviteja Dodda. As Co-Founder and Chief Executive Officer of MoEngage, he has steered the business from an early mobile-engagement start-up to a global customer-engagement platform serving brands across 75 countries. TechCrunch+2Wikipedia+2
Early Days: From IIT Kharagpur to Start-Up Life
Raviteja Dodda’s journey began at the prestigious Indian Institute of Technology Kharagpur, where he earned a B.Tech in Computer Science and Engineering. THE ORG+1 His first venture, a mobile offers-app called DelightCircle (formerly SaveZippy) built through his previous company, gave him front-line exposure to the challenges of mobile user acquisition, retention and engagement. Tele.net+1
It was during this period that Dodda observed a pattern: many consumer-brands and apps were losing users, and existing marketing-tools were insufficient. In his words, “we saw the challenges around high churn and retention for mobile apps.” moengage.com+1 He identified a gap — and a growth opportunity — in building a platform that could help brands meaningfully engage users across channels.
Building MoEngage: Purpose, Technology, Scale
In 2014, Dodda co-founded MoEngage alongside his colleague Yashwanth Kumar. Wikipedia+1 The vision was clear: a unified customer-engagement platform built for the mobile-first, digital-first world. Rather than just sending mass notifications, the aim was to enable hyper-personalisation, real-time journey orchestration, analytics and AI-led decisioning. content.martechday.com
Under Dodda’s leadership, MoEngage expanded rapidly: moving beyond India and Southeast Asia to Europe, North America and the Middle East. By 2024 the company had added over 1,200 customers across 56 countries and processed over a trillion data points per month. The Week
Funding and Milestones: Proof of Market Leadership
MoEngage’s growth has been validated by significant fundraising and market recognition. In June 2022, the company raised USD 77 million in Series E funding led by Goldman Sachs Asset Management and B Capital. mint Then, in November 2025, MoEngage secured a further USD 100 million from Goldman Sachs Alternatives and new investor A91 Partners — bringing its total funding to over USD 250 million. TechCrunch+1
These investments underscore Dodda’s ability to scale a B2B SaaS company globally and build a platform trusted by large enterprises worldwide.
Leadership Philosophy & Culture
Raviteja Dodda advocates for customer-obsessed innovation and a culture of continuous learning. He emphasizes the importance of staying close to customers, iterating based on real-world feedback, and hiring talent that embraces change and agility. NASSCOM+1
One of his guiding principles is: “Right customer, right channel, right message, right time.” This mantra underlies much of MoEngage’s platform design and value proposition. cdn.iit-techambit.in
Looking Ahead: The Future of Engagement
Under Dodda’s stewardship, MoEngage continues to push the boundaries of what is possible in customer engagement. The company’s AI-driven “Merlin” suite automates campaign launches, optimises targeting, and drives immediate time-to-value for customers. TechCrunch
For brands in the digital-first era, Dodda’s message is clear: evolve, personalise, integrate. With technology advancing rapidly — especially AI and real-time data pipelines — the companies that succeed will be those that treat each user as an individual and engage them meaningfully across channels.
Why Raviteja Dodda Matters
- He represents the new breed of Indian tech founders who have built global SaaS companies rooted in strong engineering and product-mindset.
- His vision extends beyond product to culture: building teams, systems and processes that scale.
- Through MoEngage, he addresses one of the fundamental challenges facing consumer brands today: how to retain and engage users, not just acquire them.
Conclusion
Raviteja Dodda’s journey from IIT-Kharagpur graduate to global CEO serves as inspiration for entrepreneurs and corporate leaders alike. In a world where digital consumer behaviour is constantly shifting, his emphasis on customer-centric technology, cross-channel orchestration and AI-driven decisioning sets a benchmark for the industry. As he drives MoEngage into its next chapter, the broader martech ecosystem will be watching — and learning.
