Success Editor Team
Revathi Roy, the trailblazing founder of Hey Deedee, is redefining what it means to be a social entrepreneur in India. With a mission rooted in women empowerment and economic inclusion, Roy’s platform has created thousands of opportunities for women from low-income backgrounds to become professional drivers and delivery agents. As of 2025, Hey Deedee operates in over 50 Indian cities, proving that social impact and business success can go hand in hand.
A Vision Born from Experience
Revathi Roy’s journey began from a deeply personal place. After facing personal hardships, she decided to step into the traditionally male-dominated driving profession to support her family. It was then that she realized the potential for transforming women’s lives by giving them the tools, training, and confidence to take the wheel—literally.
This experience led to the launch of Hey Deedee, India’s first all-women last-mile logistics service. The platform not only helps women find employment but also ensures they receive proper driving training, soft skills development, and financial literacy support—making them truly job-ready.
Scaling Up Impact in 2025
In 2025, Hey Deedee has expanded to over 50 cities across India, including metros like Mumbai, Delhi, Bengaluru, and tier-2 cities like Nagpur, Lucknow, and Coimbatore. The scale of its impact is remarkable. Thousands of women, many of whom had never held a formal job before, are now earning stable incomes, supporting their families, and gaining social independence.
With the rise in e-commerce and demand for reliable delivery services, Hey Deedee has partnered with major logistics companies and online retailers. These collaborations have provided a consistent stream of employment opportunities for trained women drivers, proving the business model’s sustainability and scalability.
Breaking Gender Stereotypes
Roy’s initiative has gone beyond just training women—it’s breaking deep-rooted gender stereotypes in urban and semi-urban India. Driving and logistics have long been male-dominated fields, but Hey Deedee is changing that narrative. Women in pink helmets and branded scooters or vans are now a common sight in many Indian cities.
By normalizing women in such roles, Revathi Roy is not just changing individual lives—she’s reshaping societal perceptions of gender roles in the workplace.
Awards and Recognition
Revathi Roy has been widely recognized for her social impact and innovative business model. She has received numerous awards and has been featured on platforms like TEDx and national media outlets. Her work exemplifies how entrepreneurship can be a powerful tool for social change.
Conclusion
Revathi Roy and Hey Deedee represent the power of purpose-driven entrepreneurship. By giving women from underprivileged backgrounds the keys to drive their own futures, Roy is creating ripple effects across communities and generations. In a rapidly transforming India, Hey Deedee is not just delivering packages—it’s delivering empowerment, dignity, and hope.
