Sreelakshmi K U, at just 24 years old, has already established herself as a successful entrepreneur and the driving force behind Dhwani Jewels, a thriving online jewellery brand. Her journey into entrepreneurship began soon after completing her MBA, but the seeds of her passion were sown much earlier. After earning a bachelor’s degree in commerce, Sreelakshmi took on a brief stint in marketing. However, she quickly realized that the conventional corporate world was not where her heart truly lay. Instead, she was drawn towards something more creative and fulfilling, something that allowed her to express her love for traditional jewellery design.
This passion, coupled with her entrepreneurial spirit, led her to launch Dhwani Jewels in May 2021, at the age of 21. The timing was significant. The world was grappling with the uncertainties of the Covid-19 pandemic, and the traditional retail industry was facing unprecedented challenges. However, Sreelakshmi saw an opportunity where others saw obstacles. With an initial investment of just ₹30,000, she set out to create an online platform that would bring the elegance and charm of traditional jewellery to customers in a safe and accessible way.
The challenges were immense. Building a brand from scratch in the middle of a global crisis required not only business acumen but also a deep understanding of customer needs and market dynamics. Sreelakshmi’s ability to adapt to the rapidly changing environment, coupled with her unwavering commitment to her vision, allowed her to overcome these hurdles. She leveraged her business skills, creativity, and a keen eye for detail to craft a shopping experience that resonated with customers.
Today, Dhwani Jewels stands as a testament to Sreelakshmi’s hard work and dedication. The brand has grown steadily, achieving a turnover of ₹15 lakhs, and has built a loyal customer base. Dhwani Jewels is not just another online jewellery store; it is a brand that celebrates traditional designs while also embracing modernity. The brand’s impact goes beyond just providing beautiful jewellery—it supports artisans, promotes cultural heritage, and emphasizes sustainability through eco-friendly practices.
Sreelakshmi’s unique approach to customer service, characterized by prompt responses and meticulous attention to detail, sets Dhwani Jewels apart from its competitors. The brand is known for its safe packaging and exceptional service, ensuring that every customer feels valued and satisfied.
Looking to the future, Sreelakshmi has ambitious plans for Dhwani Jewels. She envisions expanding the product line to include AD stone jewellery, exploring international markets, and potentially opening physical retail stores or pop-up shops. She is also keen on integrating advanced technologies into the shopping experience, such as augmented reality try-on features and personalized recommendations, to further enhance customer satisfaction.
Sreelakshmi’s journey is a powerful example of how passion, resilience, and a customer-focused approach can turn a small startup into a successful brand. Her story is an inspiration to aspiring entrepreneurs, reminding them that with determination and hard work, it is possible to turn even the smallest of dreams into a thriving reality. Sreelakshmi’s success with Dhwani Jewels highlights the importance of adaptability, innovation, and staying true to one’s values in the ever-evolving world of business.
