Success Editor Team
In the ever-evolving world of fashion, one name has made a remarkable impact on India’s men’s apparel industry — Siddharth Dungarwal, the dynamic founder and CEO of Snitch. Known for its cutting-edge designs, bold aesthetics, and trend-driven collections, Snitch has become one of the fastest-growing men’s fashion brands in India. Under Siddharth Dungarwal’s leadership, the brand has redefined how young Indian men perceive and purchase fashion.
The Journey of Siddharth Dungarwal and Snitch
Siddharth Dungarwal’s journey began with a deep understanding of changing fashion sensibilities among modern Indian men. Realizing the gap in the market for stylish, affordable, and high-quality men’s wear, he founded Snitch in 2020. What started as a small online venture quickly transformed into a trendsetting brand that resonates with India’s digitally savvy youth.
Snitch started by offering unique men’s shirts, but soon expanded into a full-fledged lifestyle brand. Today, it provides everything from casual wear, streetwear, and party outfits to accessories and co-ords, catering to men who love to express their individuality through fashion.
Disrupting Men’s Fashion in India
Under Siddharth Dungarwal’s visionary leadership, Snitch became more than just a fashion label — it evolved into a community of confident, fashion-forward men. The brand’s tagline, “Designed for the Modern Man”, perfectly reflects its mission. By combining global fashion trends with local preferences, Snitch has bridged the gap between affordability and luxury.
Siddharth’s data-driven approach to fashion helped Snitch stay ahead of trends. The brand leverages real-time insights, social media engagement, and customer feedback to launch new collections at lightning speed — often introducing over 500 fresh styles every month. This agile production model allows Snitch to deliver the latest trends faster than traditional retail brands.
Digital-First Success Story
Snitch’s massive success can be attributed to its strong digital presence. Under Siddharth Dungarwal’s guidance, the brand adopted a direct-to-consumer (D2C) model, focusing heavily on its website and mobile app. This digital-first strategy allowed Snitch to connect directly with its customers, offering them a seamless shopping experience and personalized fashion recommendations.
Social media platforms like Instagram and Facebook played a key role in Snitch’s rise. Through creative campaigns, influencer collaborations, and relatable content, Siddharth ensured that Snitch became a recognizable and aspirational brand among Gen Z and millennial men.
The Vision Ahead
Siddharth Dungarwal envisions Snitch becoming a global men’s fashion powerhouse. With plans to expand internationally and explore sustainable fashion initiatives, he aims to make Snitch a brand that represents modern Indian style on the world stage.
From a startup to a celebrated fashion brand, Siddharth Dungarwal’s journey with Snitch is an inspiring story of innovation, resilience, and passion for style. As he continues to push boundaries in men’s fashion, Snitch stands tall as a symbol of what Indian entrepreneurship can achieve in the digital era.
