Success Editor Team
Siddharth Vij, Co-Founder of Bijnis, is among a new generation of Indian entrepreneurs who are transforming traditional industries using the power of technology. Based in Delhi, India, Siddharth has played a pivotal role in modernizing the country’s vast but fragmented manufacturing ecosystem by helping factories go digital and sell directly to retailers.
Founded in 2015, Bijnis was created with the vision of empowering small and medium-sized manufacturers across India. Siddharth, along with his co-founders, realized that while India had a robust manufacturing base, most factories still operated through offline channels, heavily dependent on wholesalers and middlemen. This outdated system led to limited market access, lower margins, and restricted growth for these businesses.
Read Also :- Sanjev Vaid: Driving HR Innovation and Employee Empowerment at RBS India
With a background in business and a passion for solving real-world problems, Siddharth set out to change that. Bijnis began as a digital platform that allowed factories to connect with retailers directly, removing intermediaries and providing better pricing, transparency, and scalability. The platform initially focused on the footwear and fashion industry—two sectors where unorganized supply chains were particularly evident.
Under Siddharth’s leadership, Bijnis grew rapidly. The platform now serves thousands of manufacturers and lakhs of retailers across India. By offering tools for inventory management, order tracking, digital catalogs, and payment solutions, Bijnis has empowered factories to operate like modern, tech-driven businesses. Today, factories using Bijnis can receive orders from across the country, manage their operations online, and significantly boost their revenue without leaving their local hubs.
One of Siddharth Vij’s key achievements is fostering digital inclusion in smaller towns and manufacturing clusters such as Agra, Jaipur, Kanpur, and Surat. In these areas, factory owners who had little exposure to technology are now using smartphones and digital tools to grow their businesses. This shift is not just boosting local economies but also creating jobs and expanding the reach of Indian-made products.
Bijnis has also attracted strong investor interest, with funding from notable venture capital firms such as Sequoia Capital, Matrix Partners, and InfoEdge. The startup’s focus on the “factory-first” approach—helping manufacturers build brands and distribution networks without relying on big e-commerce platforms—has struck a chord in the growing D2R (Direct to Retailer) space.
Siddharth Vij’s journey with Bijnis is a powerful example of how tech can transform traditional industries. His work is contributing to the larger vision of Digital India by enabling MSMEs (Micro, Small, and Medium Enterprises) to harness the potential of digital commerce.
As Indian manufacturing looks toward a more connected and competitive future, leaders like Siddharth are showing the way forward. With Bijnis, he is not just building a business—he’s building a movement that empowers India’s factories to scale up, go digital, and dream bigger.
