Kusuma M, the driving force behind SNN Art and Creations, exemplifies the true essence of entrepreneurial success. With a humble beginning of just Rs 25 and a fervent passion for art, Kusuma embarked on a journey that transformed into a flourishing venture, turning over Rs 2 lakh per annum within a short span.
Hailing from Bangalore, Kusuma’s journey is one of dedication and family support. Her background in BCom and an MBA laid the foundation, but it was her innate creativity and inspiration from her mother’s craftsmanship that ignited her entrepreneurial spirit. Raised in a supportive environment, she found solace in artistry, eventually turning it into her profession.
In June 2017, SNN Art and Creations was born, focusing on curating traditional to contemporary themed functions with a specialty in décor and unique return gifts. The company prides itself on manufacturing Kundan handicraft products, home decors, and an array of items perfect for weddings and festive occasions. The business’s impact on the market lies in its budget-friendly, easily accessible, and diverse product range.
However, the road to success was not without challenges. Initially struggling to find raw materials, Kusuma navigated through markets, eventually discovering online avenues for procurement. The COVID-19 pandemic posed a severe setback, halting business for a period. But resilience and adaptability became her guiding stars. Through consistent social media presence, online platforms, and innovative advertising, she revived the business, garnering regular orders.
Kusuma’s uniqueness as an entrepreneur stems from her unwavering dedication. Balancing household responsibilities while managing the pressures of entrepreneurship, she embodies the essence of perseverance and multitasking. Her learnings have been profound, teaching her the values of patience, time, and continuous skill enhancement.
Her advice for aspiring entrepreneurs, particularly women, is a testament to her own journey: never give up, take risks, and stand tall on your own feet. Her accolade as the recipient of the “Start India Award 2022” stands as a testament to her unwavering commitment and outstanding entrepreneurial spirit.
Looking ahead, Kusuma envisions scaling her business to a large-scale industry, expanding her creative horizons, and establishing SNN Art and Creations as a household name in the world of artistic décor and gifting.
Kusuma M’s story embodies the quintessential narrative of turning passion into profession, overcoming hurdles with resilience, and setting an inspiring example for budding entrepreneurs, especially women, to fearlessly pursue their dreams.
