Bhumika Chauhan
When you open a packet of Village Spice, you aren’t just seasoning your food—you’re tasting the efforts of hundreds of rural women whose lives have been transformed. Founded by Anamika Shakya and Rahul Dev, Village Spice under Smart People Tradewing represents a rare blend of entrepreneurship and social good.
Born from a deep connection to her roots, Anamika’s journey to entrepreneurship began with a simple realization: urban India was losing touch with authentic flavors, while rural talent remained untapped. Growing up, she saw women in her village create spices of unmatched quality, yet their work never reached beyond local markets. This inspired Village Spice—a brand that honors tradition while empowering women.
Launched at the start of 2025, Village Spice has already made a significant mark. Partnering with women in over 50 villages, it produces chemical-free, hand-ground spices using traditional methods. The brand stands as a response to two pressing issues: the lack of pure, authentic spices in the market and the unemployment faced by rural women.
The uniqueness of Village Spice lies in its “authenticity with purpose.” While competitors focus solely on product quality, Village Spice integrates social impact into every pack sold. Customers aren’t just buying spices—they’re supporting livelihoods, preserving heritage, and participating in meaningful change.
The road to building Village Spice was filled with challenges—limited funding, skepticism, and infrastructural gaps. Yet, with determination and community trust, Anamika turned obstacles into stepping stones. Her belief that “real change takes time, trust, and patience” continues to guide the brand’s growth.
Village Spice’s future looks promising, with plans for nationwide expansion, eco-friendly packaging, and diversified product lines. More than business growth, Anamika envisions a platform that empowers thousands of women, giving them not just jobs but leadership opportunities.
For Anamika, success is not measured in revenue but in impact. Each woman who gains confidence and independence through Village Spice is a victory worth celebrating. Her message to new entrepreneurs echoes her journey: “Build something that matters. Profit will follow purpose.”
