Success
At the age of 23, Manisha N Jain embarked on a journey that would transform her passion into a flourishing business. With a drive to empower women through fashion, Manisha founded Manvar Fashions, a brand dedicated to providing plus-size lingerie that combines comfort, style, and confidence. Her entrepreneurial journey is a testament to the power of vision, resilience, and the commitment to breaking stereotypes in the fashion industry. Manisha’s story is a shining example of how one can turn a passion for empowerment into a successful and impactful business.
The Birth of Manvar Fashions
Manisha’s journey began with a desire to address a significant gap in the lingerie market. As a young woman, she personally struggled to find well-fitting, stylish lingerie designed for plus-size women. This gap in the market ignited her passion to create a brand that would not only cater to plus-size women but also empower them to feel confident in their own skin. In February 2022, Manisha officially launched Manvar Fashions, with a mission to offer beautiful, comfortable, and well-fitting lingerie to curvier women, a group often overlooked in the fashion industry.
The inspiration behind Manvar Fashions was simple yet profound—every woman deserves to feel confident and celebrated, regardless of size. By focusing on offering high-quality lingerie for plus-size women, Manisha sought to break free from societal norms and challenge the lack of diversity and representation in the lingerie industry.
The Vision: Empowering Women Through Fashion
Manisha’s vision for Manvar Fashions goes beyond selling lingerie. It’s about creating a movement—one that promotes body positivity, self-love, and inclusivity. For many plus-size women, finding stylish and comfortable lingerie that fits well can be a challenge. Manvar Fashions is dedicated to making sure these women feel confident, beautiful, and comfortable in their own skin. Through its diverse collection, which includes bras, gym wear, crop tops, and exclusive designer lingerie, the brand has quickly made a name for itself in the market.
Manisha’s approach to business is centered on inclusivity, self-love, and self-expression. With every product that is sold, she is not just selling lingerie; she is promoting a lifestyle—one where women of all shapes and sizes can embrace their bodies and feel empowered. Through her business, Manisha aims to build a community where women can come together to celebrate their individuality and beauty.
Challenges and Overcoming Obstacles
Like any entrepreneur, Manisha faced her fair share of challenges. Starting a business in a niche market like plus-size lingerie was no easy task. One of the first obstacles she encountered was finding the right audience and educating them on the importance of well-fitting lingerie. Many women in the plus-size community had grown accustomed to limited, basic options and were hesitant to embrace stylish and well-fitting lingerie.
To overcome this challenge, Manisha leveraged the power of social media, customer engagement, and body-positive messaging to build awareness and promote her brand. By sharing her personal journey and the stories of women who struggled to find the right lingerie, Manisha was able to connect with her audience and build a loyal customer base. Her dedication to understanding her customers’ struggles and providing solutions through her products became the foundation of her brand’s success.
Another challenge Manisha faced was the initial financial investment needed to launch Manvar Fashions. With a capital investment of 5 lakh rupees, she worked tirelessly to ensure that the business operated efficiently, balancing financial discipline with the need for creative innovation. Her resilience, combined with a clear vision, enabled her to push through these early hurdles and establish Manvar Fashions as a trusted name in the market.
Market Impact and Social Influence
Manvar Fashions is making a significant impact on the market and society by offering stylish and well-fitting lingerie for plus-size women—a segment that has often been neglected by mainstream fashion brands. By providing a diverse range of high-quality lingerie, the brand is not only filling a market gap but also challenging traditional beauty standards. Manisha believes that every woman, regardless of size, deserves to feel confident, and she is committed to reshaping the narrative around body image.
As the business continues to grow, Manisha’s vision is to expand product lines, introduce new designs, and open physical stores that will provide an enhanced shopping experience for customers. Manvar Fashions is poised to make an even greater impact on the global stage by promoting body positivity and inclusivity, further solidifying its role in the movement for self-love and empowerment.
Key Inspirations and Learnings
Inspiration plays a crucial role in every entrepreneur’s journey, and for Manisha, that inspiration comes from Richa Kar, the founder of Zivame. Richa’s ability to identify a gap in the market and revolutionize the lingerie industry in India left a lasting impression on Manisha. Richa’s courage to challenge societal norms and provide women with comfortable, stylish lingerie resonated deeply with Manisha, who shared a similar passion for offering plus-size women better options.
Starting a business as a woman entrepreneur came with its own set of challenges, but Manisha’s determination to break free from societal expectations and her belief in the power of women’s empowerment kept her going. Along the way, she learned invaluable lessons, including the importance of resilience, adaptability, and maintaining a customer-centric approach. These lessons have shaped her leadership style and continue to guide her as she grows Manvar Fashions.
A Unique Entrepreneurial Journey
What sets Manisha apart as an entrepreneur is her unwavering commitment to creating a brand that is not only successful but also meaningful. Her vision, determination, and passion for women’s empowerment have played a significant role in shaping Manvar Fashions into what it is today. Manisha’s unique approach to business focuses on customer engagement, creativity, and empathy—traits that have helped her understand the struggles of her target audience and provide them with the solutions they need.
In addition to her business acumen, Manisha’s confidence, persistence, and leadership skills have helped her overcome challenges and inspire her team. She is a true example of how personal traits can impact professional success, and her journey as an entrepreneur reflects her commitment to making a positive difference in the world.
Future Prospects and Growth
The future of Manvar Fashions is bright, with plans for expansion and growth. Manisha is focused on diversifying her product offerings, introducing new designs, and launching physical stores to provide a more personalized shopping experience. With the support of her loyal customer base and a growing brand presence, Manisha is well-positioned to take Manvar Fashions to the next level.
Moreover, as the brand continues to promote body positivity and inclusivity, Manisha’s long-term goal is to create a global impact, encouraging women around the world to embrace their bodies and feel confident in their own skin. By expanding her reach and strengthening her presence, Manisha aims to solidify Manvar Fashions as a global leader in plus-size lingerie and women’s empowerment.
Awards and Recognition
Manisha’s hard work and dedication have not gone unnoticed. In 2023, Manvar Fashions was awarded the Best Emerging Women’s Wear Supplier in Bangalore by the Karnataka Trade Chamber of Commerce. In 2024, Manisha herself was honored as an Inspiring Young Emerging Business Woman by Femmetimes Magazine. These accolades are a testament to her perseverance and commitment to empowering women through fashion.
Advice for Aspiring Entrepreneurs
For those looking to start their own entrepreneurial journey, Manisha has valuable advice to offer. She emphasizes the importance of believing in your vision, understanding the market, and being willing to take risks. She encourages aspiring entrepreneurs to start small, think big, and always be ready to adapt to changing circumstances. Above all, she stresses the importance of passion and perseverance in achieving success.
Manisha N Jain’s entrepreneurial journey with Manvar Fashions is a testament to the power of vision, passion, and resilience. By identifying a gap in the market and creating a brand that empowers women, especially plus-size women, she has carved out a unique niche in the fashion industry. Through her dedication to promoting body positivity, self-love, and inclusivity, Manisha is not only building a successful business but also creating a movement that will inspire women for generations to come. As Manvar Fashions continues to grow, Manisha’s commitment to empowering women will remain at the heart of everything she does.
