Avani Shah & Charmi Tolia: Co-founders and Directors
StoreBeyond Marketing Solutions Private Limited was established on November 2, 2019, by Avani Shah and Charmi Tolia, with a vision to revolutionize the digital marketing landscape for small-scale businesses. Avani, with a background in HR, and Charmi, in Marketing, pooled their expertise to create a platform that offers creative graphic design, social media marketing, bulk WhatsApp marketing, company branding, and printing collateral services.
Impact on Market and Society
In an era where establishing an online presence is imperative for businesses, StoreBeyond fills a crucial gap for small-scale enterprises. Their affordable yet effective marketing solutions enable these businesses to thrive in the digital sphere, thereby contributing to economic growth and empowerment within society.
Unique Selling Proposition
StoreBeyond’s USPs include 24-hour delivery, unparalleled creativity in designing, quick turnaround times, a robust backend team for superior customer service, and an impressive repeat ratio.
Business Journey and Inspiration
The journey of StoreBeyond began during the challenging times of the pandemic when Avani and Charmi witnessed firsthand the struggles of businesses to adapt to the digital landscape. This ignited a passion to assist businesses in going online, driving them to establish StoreBeyond. They draw inspiration from industry titans like Mukesh Ambani, whose entrepreneurial spirit and innovative thinking continue to motivate them.
Challenges Faced and Overcoming Them
Like any entrepreneurial endeavor, StoreBeyond encountered its share of challenges. Sustaining the business amidst evolving market dynamics proved to be a significant hurdle. However, through perseverance and building a dedicated team, consisting of over 25 designers and a strong backend and sales team, they successfully navigated through these challenges.
Essentials for Starting Up
With just a device and an internet connection, Avani and Charmi embarked on their entrepreneurial journey, emphasizing the importance of minimal resources in today’s digital age.
Identifying Market Opportunities
The pandemic served as a catalyst for recognizing the immense potential in assisting businesses with their online presence. StoreBeyond seized this opportunity to provide much-needed support during uncertain times.
Unique Entrepreneurial Approach
Avani and Charmi attribute their success to their collaborative approach, viewing their team not as employees but as partners in growth. This philosophy fosters a supportive work environment conducive to both personal and professional development.
Key Learnings
Their entrepreneurial journey taught them the critical significance of establishing an online presence for businesses and the limitless possibilities of digital marketing.
Advice to Aspiring Entrepreneurs
Their advice to budding entrepreneurs is simple yet profound: never give up. Persistence, coupled with a clear vision, is the key to overcoming obstacles and achieving success.
Accolades and Recognition
StoreBeyond’s commitment to excellence has been acknowledged with the Indian Glory Award for Best Service Provider in Branding & Marketing, underscoring their impact and influence in the industry.
StoreBeyond Marketing Solutions Private Limited stands as a testament to the power of innovation, determination, and collaboration in driving meaningful change within the digital marketing landscape, empowering businesses to thrive in an increasingly competitive market.
