Success India Magazine Team
Shanthi S – Board of Director, Kaveri Marcom Pvt Ltd
This Bangalore based agency have been working with Fortune 500 companies and many Startups for past few years and helping them build brands, increase awareness, enhance sales and increase profitability by driving web traffic, connecting with customers, and growing overall sales. It all started last year with a capital investment of INR 15 lakh, and within a year it has clocked an impressive turnover of 19 Crore. Kaveri Marcom definitely is guiding its clients with some great digital strategies, which in turn is helping them to have a competitive edge in the market. Shanthi S, the founder of Kaveri Marcom (www.kaverimarcom.com), however do not regret to start this firm at the age of 42, but is all excited to see it grow in leaps and bounds.
As a company, it offers comprehensive services to ensure everything is taken care from conceptualization to completion within the budget and deadline. And efficiently handle expo, product launches, corporate events, conferences, stall designing, dealer meets, annual general meeting, personal events and theme-based events, web designing, digital marketing, etc. It also takes pride in handling the digital & branding activities of India’s leading banking and insurance sectors like Go Digit, Care Health, Edelweiss Tokyo, Ageas Fedral, Nivabupa, Cholamandalam MS, Yes Bank, HDFC Life, Star Union Dai-chi, Kotak Life Insurance, Reliance General Insurance, Future General, and Reliance Nippon Life Insurance for their digital marketing campaigns (Email Campaigns, Web Branding, Roadshow, SMS Campaigns) and events, and hoardings.
In this highly competitive market, Kaveri Marcom has clear set of objectives – the goal is to step into Artificial Intelligence industry in future to perform a unique way of marketing campaigns to reach greater audience and to build a strong customer base. For the time being, the company mostly deals with the insurance sectors as its clients, in which they struggled to create an awareness among people, and made lot of digital promotions, roadshows and hoardings to make people aware of the services.
Shanthi candidly tells us that,
“I have a wide variety of interests and get inspired and excited about lots of things. My inspiration for starting my own business as I always wanted to do something innovative rather than being idle. I knew therefore that a Digital Marketing & Branding business would tick all these boxes. In my perspective, Entrepreneurs are problem solvers. We are too obsessed about a problem statement, strongly believe that we can solve the problem and willing to go to any extend to do so.”
She takes inspiration from her mother, who has always encouraged her to work hard until the end result is met. During her time, she faced a lot of hardships, which taught Shanthi how to face and fight difficulties with ease. Being a woman entrepreneur at this age raised several eyebrows. Everyone around questioned her, according to them, this age is of taking it easy and not to indulge in taking risks in business. But like a true iron-lady she confidently focused on her goals and ignored the negativity around her.
She believes that to be successful, an entrepreneur must be resilient. Any comment that runs along the lines of “that’s not possible” or “that can’t be done” should be treated as a challenge to prove wrong. One must then be prepared to persevere and execute with their original proposal.
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