Success India Magazine Team
Embark on a captivating journey through the realm of silk with Deepam Silk Retail Pvt Ltd, a testament to tradition, excellence, and enduring entrepreneurial spirit led by Vijayashekar Ravi. This is the compelling story of a man who transformed threads into an empire.
The story unfolds on December 11, 1972, when Mr. Chandrashekar’s vision materialized into Deepam Silk. Vijayashekar, entering the family business at a youthful 20, embarked on a remarkable 43-year odyssey. Commencing with an initial investment of Rs. 1 lakh in 1972, Deepam Silk’s current turnover boasts an impressive 50 crores. Vijayashekar’s unwavering dedication, evident in his 12-hour workdays, speaks volumes about his passion for being at the forefront, actively engaging with customers.
Beyond being a mere store, Deepam Silk has become a benchmark renowned for exclusive silk sarees, fabrics, and ready-to-wear silk. Through innovation and service excellence, the brand has not just followed but redefined industry standards. As market leaders with innovative technology and unparalleled service, Deepam Silk has woven itself into the societal fabric, leaving an indelible mark on the industry.
From manufacturing and exporting to wholesaling and retailing silk products, Deepam Silk emerges as a versatile player in the silk industry. The brand’s unique selling proposition lies in offering exclusivity, top-notch quality, and reasonable pricing. With two existing stores, the vision extends to five more in Bangalore within three years and an additional six across Karnataka in eight years. The roadmap envisions continued expansion and strategic investor partnerships.
Guided by the wisdom of elder brother Mr. Chandrashekar, Vijayashekar faced the uphill task of establishing Deepam Silk amidst traditional competitors. Operating longer hours and every day, the brand’s presence became a game-changer. Funds and trustworthy suppliers were the essentials that fueled Deepam Silk’s initial journey. The brand identified an opportunity in the market for stores with exclusive collections and exceptional service.
Vijayashekar’s uniqueness lies in his ever-smiling demeanor, a ‘never say no’ attitude, and an unwavering commitment to customer satisfaction, making him a standout entrepreneur. The mantra of “If you give the best, the best will come back to you” has been the cornerstone of Vijayashekar’s entrepreneurial journey, encapsulating the essence of Deepam Silk’s success.
Vijayashekar emphasizes that success is a gradual process requiring patience, continuous hard work, and unwavering dedication. Deepam Silk Retail’s excellence is underscored by prestigious awards such as the Legendary Retailer Award, Best Innovative Silk Store, and Top Retailer of the Year.
In the intricate weave of Deepam Silk’s success story, Vijayashekar Ravi emerges as a maestro, orchestrating a symphony of quality, innovation, and customer-centricity. Deepam Silk isn’t just a brand; it’s an art form, creating timeless threads that resonate across generations.
