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Rachitha Modupalli – Founder Director, The Design Theory

Established in 2019, Rachitha’s ‘The Design Theory’ is successfully providing client-centric design solutions to residential projects, interiors and workspace refurbishment services. The cost effective approach uses best of eco-friendly materials and manmade components that are integrated in her design concept. In last couple of years, this young architecture has expanded her work in cities like Nellore, and Vijaywada, with Hyderabad being the base. Even though she ventured into her own only recently, Rachitha has been into the industry for a decade and learned all the tricks of the trade.

Realizing that there’s always a huge gap in what is being promised versus what’s being delivered, she started her own firm to bridge this gap and bring in happy customers into her kitty. This 28 years old SVCA graduate architecture is passionate about producing contemporary designs with transitional notes and creating serene, timeless and elegant interiors. After gaining some real-time experience by working in a couple of design and build firms, she had put them to good use by independently operating through her own firm. Candidly she confesses her style of work that churns out happy clients,

“I put my heart and soul into all the creative that goes into a project and take full ownership of it until the project is delivered with utmost perfection.”

In a very short span, ‘The Design Theory’ has created a mark in the market and is known to be one-stop-solution for all design needs. Blending modern simplicity with traditional minimalism has been the hallmark. Rachitha strives to offer some uniqueness to every project she undertakes. Every space has a story to tell and she effectively brings up those beautiful stories to life. As an individual, this dynamic architecture is creative and loves challenges. Challenge gives her a new high in every project she handles, something which the new age entrepreneurs should draw inspiration from her. And when it comes to her idol, Rachitha believes that her father has always been the encouraging factor behind her and it’s because of him, she could pursue architecture and then setup her own venture.

No journey is complete without a struggle and Rachitha had to face her share of hindrances too when she had decided to be on her own. To break the gender stereotype is not an easy task, however she could slowly overcome it and emerged as a winner in a male dominated industry where she quickly got recognised by her quality of work. To stay abreast with the latest technology in architecture and interiors, integrating it with Vaasthu is helping her to gain momentum in her work.

In this highly competitive market, where many projects are bagged through pure references, having delightful customers is the key to success. Understanding the clients and their requirements is very essential in this line of business. Listening patiently and executing seamlessly holds vital in delivering class. To all the young aspirants in the entrepreneurial world of architecture, Rachitha advices to stick to the basics and have a self-belief, smile away all the problems and challenges and be ready to accept failure and success with same grace. She also believes that there’s no alternative to hard work. And with such indomitable spirit she is relentlessly finding creative solutions to every problem and executing them flawlessly. With some key account already in her hand, she now aims higher to crack the hospitality sector as the future of business lies there.

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